Style is not just orientated around women in music videos, males want to look the best all the time to make themselves seem attractive to viewers, fans, and other stars.
Tuesday, 25 September 2012
Star image in music videos
Star image in music videos are one of the most important things for an artist or
record label to consider. Many stars like Rihanna, Jessie J and others are seen
as little girls role models, so what they wear, how they act and what they do
are important as others will follow.
Style is not just orientated around women in music videos, males want to look the best all the time to make themselves seem attractive to viewers, fans, and other stars.
Style and star image is
even more important these days as many stars are in competition with each other.
Even though celebrities are friends the competition is always fierce at award
shows like the VMA's and EMA's where stars win awards for their videos
Style is not just orientated around women in music videos, males want to look the best all the time to make themselves seem attractive to viewers, fans, and other stars.
Music Lables and branding
A record label is a brand and a trademark associated with the marketing of music
recordings and music videos. Most commonly, a record label is the company that
manages such brands and trademarks, coordinates the production, manufacture,
distribution, marketing and promotion, and enforcement of copyright protection
of sound recordings and music videos; conducts talent scouting and development
of new artists and maintains contracts with recording artists and their
managers. The term "record label" derives from the circular label in the center
of a vinyl record which prominently displays the manufacturer's name, along with
other information.
The two most common record labels with currect artists are Roc Nation, owned by Jay-Z, which has signed Rihanna and Rita Ora. The other label is YMCMB which includes all the US rappers such as Lil' Wayne, Drake and Nicki Minaj
The two most common record labels with currect artists are Roc Nation, owned by Jay-Z, which has signed Rihanna and Rita Ora. The other label is YMCMB which includes all the US rappers such as Lil' Wayne, Drake and Nicki Minaj
A History of music videos
Music videos are often called promotional videos, or just simply, promos, due to
the fact that they are usually promotional platforms for artists.
In 1981 MTV was launched. In the mind 1980's artists started to use more sophisticated effects in their videos and added a storyline or plot. Michael Jackson was the first artist to create the concept of having a short film. His music video for Billie Jean had a beginning, middle and end of the music video.
Modern day technology has made music videos more popular with fans of artists or just general people. Most people look forward to their favourite artist releasing their latest video to their new single. Now a days most videos are watched for the visual effect rather than watching for the music (which is what the artists used to intend on doing).
Current female stars such as Rihanna, Lady Gaga and Nicki Minaj use seductive techniques to attract more video views, which appears to work. The stars have many videos for most of their singles, some of the videos not even remotely related to the lyrics in the song. Which just proves people just watch the videos for the aesthetic side of it, and artists are starting to realise that.
In 1981 MTV was launched. In the mind 1980's artists started to use more sophisticated effects in their videos and added a storyline or plot. Michael Jackson was the first artist to create the concept of having a short film. His music video for Billie Jean had a beginning, middle and end of the music video.
Modern day technology has made music videos more popular with fans of artists or just general people. Most people look forward to their favourite artist releasing their latest video to their new single. Now a days most videos are watched for the visual effect rather than watching for the music (which is what the artists used to intend on doing).
Current female stars such as Rihanna, Lady Gaga and Nicki Minaj use seductive techniques to attract more video views, which appears to work. The stars have many videos for most of their singles, some of the videos not even remotely related to the lyrics in the song. Which just proves people just watch the videos for the aesthetic side of it, and artists are starting to realise that.
Digipack plan
The plan for our front cover of the digipack will be to have a large group photo
across the front, with our logo, song title and artist of the song.
The photo on the front will be of all the people featured in the video, in the style of MTV's hit shows Geordie Shore and The Valleys:
We chose to style our front cover like this because reality shows like this are popular with the younger generation who listen to our genre of music and typically watch music channels like MTV, Box and 4music which is where music videos are mostly found, other than online sources.
The photo on the front will be of all the people featured in the video, in the style of MTV's hit shows Geordie Shore and The Valleys:
We chose to style our front cover like this because reality shows like this are popular with the younger generation who listen to our genre of music and typically watch music channels like MTV, Box and 4music which is where music videos are mostly found, other than online sources.
Designing Logos
This is the draft of my media groups logo. Once the final logo for the group has
been decided it will be drawn up on a computer with colour and better writing to
attract out audience
Possible locations for filming
For our media production we need to shoot in many different and distinctive
locations. With the song leaving us a very blank canvas with ideas we can do go
where ever we want and do whatever we want. We would like to shoot in many
different locations and show modes of transport to show the audience how busy
are lives are. Travelling around wouldn't be an issue as public transport such
as buses and trains are available. I also drive so short journeys are not an
issue for us either. Filming in our local area of Peterborough can be done but
we would like to stretch our imaginations and think of better places to film for
such a unique song that would suit any location.
Possible locations:
Possible locations:
- Peterborough
- Hunstanton
- Skeggness
- London
- Cambridge
- Newcastle
- Tenerife?
Similarites with other videos
Our music video will be much like the Rihanna - We Found Love music video. In the Rihanna video there is a lot going out with fast editing and crazy antics with an on screen boyfriend which match the pace of the song and its lyrics. Our video will be similar, with fast editing and flashing lights and wild things being done on screen while the fast beat is playing, but then slowed down calm things happening during the beginning vocals of the song.
Similar content in the We Found Love video is what will be included in ours are:
Drugs will be being in use during our production. We chose to show ourselves drinking, and occasionally smoking during our video to show what teenagers are like. We class ourselves as 'the norm' and through our video me and Gina would like to get a true reflection of not only ourselves, but stereotypical teenagers.
Typical teenage things like a messy bedroom or flat will be featured in our production for similar reasons to above. We want to grasp the stereotypical teenage look, which in this video wont necessarily be positive.
Antics like this will be shown in our video because we want to show we like to have fun and have a good time during the climax of the song.
Similar content in the We Found Love video is what will be included in ours are:
Drugs will be being in use during our production. We chose to show ourselves drinking, and occasionally smoking during our video to show what teenagers are like. We class ourselves as 'the norm' and through our video me and Gina would like to get a true reflection of not only ourselves, but stereotypical teenagers.
Typical teenage things like a messy bedroom or flat will be featured in our production for similar reasons to above. We want to grasp the stereotypical teenage look, which in this video wont necessarily be positive.
Antics like this will be shown in our video because we want to show we like to have fun and have a good time during the climax of the song.
Initial idea for video
Our idea for our media production is Drumsound and Bassline Smith - Through the
night. This song is a commercial drumnbass and the original video has the story
line of a love relationship with a couple, getting drunk and doing crazy things.
Our media production will be a different video to this as we don't want our
video to be based around a relationship. The story line through our production
will be a group of friends travelling around drinking and doing drugs. The group
will be partying in different destinations around the UK. The video will show
the bond between the close group of friends and how they will always be
together, even through the bad times. The 5 people in the video will be, Gina
Fort, Bradley Roche, James Hefferon, Poppie Smith and myself. Me and the 4 other
people are real life friends, some of whom are students and some full time
workers, we are all 17 years old and share the same interests. Being friends in
real life will help us to show our friendship bonds through the video because
not much acting is needed.
Andrew Godwins 6 features of a music video
Analysis on: Flo Rida Ft. Sia - Wild one.
Music video demonstrates genre characteristics
Genre = Dance, pop, R&B, hip-hop
Common characteristics of a hip-hop/R&B male star is that they like to party, do wild activities, drink, go to exclusive locations and be with women.
There is a relationship between lyrics and visuals
At this point in the music video, the female vocals repeat the lines "wild one", which links to Flo Rida doing a wild and extreme sport.
Flo rida sings "all black shades when the sun comes through" as he puts on a large pair of dark sunglasses.
The relationship between music and visuals
Lots of close ups on the star which is what the record label demanded.
mirrored glasses on the star...
reflections in the water...
There are often intertextual reference
Music video demonstrates genre characteristics
Genre = Dance, pop, R&B, hip-hop
Common characteristics of a hip-hop/R&B male star is that they like to party, do wild activities, drink, go to exclusive locations and be with women.
There is a relationship between lyrics and visuals
At this point in the music video, the female vocals repeat the lines "wild one", which links to Flo Rida doing a wild and extreme sport.
Flo rida sings "all black shades when the sun comes through" as he puts on a large pair of dark sunglasses.
The relationship between music and visuals
The music video
jumps from scene to scene and to different locations. It shows shots of
partying, drinking, dancing and other things, all of which is in time with the
music. This screen grab is of Flo Rida dancing in a car with some girls to the
line "I act crazy, foolish, stupid, party, going wild, fist pumping, music"
The demands of the
record label will include the need for lots of close ups on the music artist and
the artist may develop motifs which recur across their work
Lots of close ups on the star which is what the record label demanded.
There is frequent
reference to the notion of looking
mirrored glasses on the star...
reflections in the water...
There are often intertextual reference
A Digipack
Digipak is a patented style of CD, DVD or BD
packaging. Digipacks are a type of CD packaging made out of card stock or other
heavy paper/cardboard material. Digipacks can flip open like a book, or it can
have three parts, so that one portion of the packaging opens to the right and
one to the left, with the CD in the center portion.
Example:
Example:
A Website homepage
A home page or index page has various related meanings to do with web sites: It is
also usually the first page that the link/site takes the user to.
Example:
Example:
What is a music video?
A music video or song video is a short film
integrating a song and imagery, produced for promotional or artistic
purposes.
Example: http://www.youtube.com/watch?v=A_af256mnTE
Example: http://www.youtube.com/watch?v=A_af256mnTE
Brief
A promotion package for the release of an
album, to include a music promo video, together with the following
options:
- a website homepage for the band;
- a cover for its release as part of a digipack (CD/DVD package)
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