Friday, 10 May 2013
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Frame one: this is our main title - the title of the song. We chose a simple image of the star in our video as the background for the title. Keeping things simple isn't something Florence does in her typical music video, she we wanted to challenge her typical convention, and thought this was the best way to start it, seems as this image and title would be the first thing a viewer would see.
Frame 2: This shot of Elle is when the music first kicks in. Elles dance moves is on key with the music here, as her arms are being lifted through her hair as the music says "sometimes I feel like throwing my hands up in the air"
The next 3 frames are concentrated on the star. Brand and star images is very important in Florences real videos, and many of her videos for other songs, lack other people and they are all pretty much centred around her. We decided to go along with this typical convention, although challenging many others.
Frame 6: to break up from all the dancing in the video we decided to put in shots of Elle singing. Not so much in Florences videos, but in other stars videos, there is a lot of focus on just the star singing along to their track, with minor movements to mirror the lyrics. This is what we tried to recreate here.
Frame 7: This is a quick shot of a transition through the video. Many starts use different types of editing, fast and slow etc. Due to the genre of this song, the video and the star we decided to use very slow editing to mirror the genre. This is a screenshot of a fade of one shot going into another.
Frame 8: we wanted the last main frame of the video to be of the star, as its one of the last thing a viewer will see we wanted it to stick out and be different from the rest, which is why we added a different style of dance that's different to the rest. This is typically what Florence would do in one of the videos, pushing boundaries and crossing lines is what she does so we thought we would like to also create that effect in our video by adding a style of dance different to the rest that doesn't necessarily fit in.
Frame 9: an ending title. Typically where the producers, record label, recording stars and editors name would be in a video
Frame 2: This shot of Elle is when the music first kicks in. Elles dance moves is on key with the music here, as her arms are being lifted through her hair as the music says "sometimes I feel like throwing my hands up in the air"
The next 3 frames are concentrated on the star. Brand and star images is very important in Florences real videos, and many of her videos for other songs, lack other people and they are all pretty much centred around her. We decided to go along with this typical convention, although challenging many others.
Frame 6: to break up from all the dancing in the video we decided to put in shots of Elle singing. Not so much in Florences videos, but in other stars videos, there is a lot of focus on just the star singing along to their track, with minor movements to mirror the lyrics. This is what we tried to recreate here.
Frame 7: This is a quick shot of a transition through the video. Many starts use different types of editing, fast and slow etc. Due to the genre of this song, the video and the star we decided to use very slow editing to mirror the genre. This is a screenshot of a fade of one shot going into another.
Frame 9: an ending title. Typically where the producers, record label, recording stars and editors name would be in a video
Wednesday, 8 May 2013
Evaluation Question 2
How effective is the combination of your main product and ancillary texts?
When creating the main product, we used the digipak and made a website to create the ideal image we wanted. We needed the music video to connect with both of these, to do this we had to market the brand to our particular target audience. We researched into looking at similar artists, we analysed the way they used codes and conventions, the styles and themes they used and colours and logos used.
As you can see on our blog we used Pink and Rihanna, to add continuity we linked the website and digipak theme, As you can see here, the three products we have created all contain similar colours and font. Visually, clear correlation between the images below provides a sense of unity which collectively groups the image to make an overall product for our specific target audience and genre. The images combined illustrate an effective, professional aspect to our work, which is a key attribute we were attempting to fulfil.
We decided to consist our theme of actors and scenery. We did this as normally a digipak directly correlates to the website colours, but as this is a one off video we decided to link all of our products together and we felt the most effective way of doing this was by using these features. Hence, visually our target audience will be able to immediately link our products spreading awareness. Our logo is simply the band’s name, this as well is spread throughout all our products. Finally, we also use symbolic shots on our webpage as again these were directly representational of our overall message.
In our video we have also linked brand identity, we did this by using black and white in the video, this is the colour we used for our digipak and website.
Evaluation Question 3
What have you learned from your audience
feedback?
Before shooting our video we had to come up with a concept, a storyline for our video which correlated to both our target audience and the lyrics of our chosen soundtrack. Our group were undecided and had a few different concepts which we wanted to explore in more detail before finally choosing our final video.
Overall, after every step of pre-production, whatever we thought of, ideas, techniques, locations we consulted a range of people to see if they hit our target audience. By doing this we were able to design and sculpt our video specifically allowing us to use our time more efficiently while also conforming to our target audience’s demands.
In the whole journey of the creation process for our A2
music video we had to improve our video step by step with the aid of audience
feedback. There were many ways in which we tackled audience feedback using
different media and different styles. Every part of pre production we consulted
our audience for feedback and advice to sculpt our video to make it the best it
possibly could be.
Secondly we decided to use different formats of feedback.
This was in the form of the social networking site ‘Facebook’. As our friends
and family were on there and the majority of them are in our target audiences
age range we thought this would be suitable. This giving us a wider range of
feedback as our video is definitely aimed at a specific type of audience but we
would also like it to have a universal side to it which would make it watchable
for all ages.Before shooting our video we had to come up with a concept, a storyline for our video which correlated to both our target audience and the lyrics of our chosen soundtrack. Our group were undecided and had a few different concepts which we wanted to explore in more detail before finally choosing our final video.
Overall, after every step of pre-production, whatever we thought of, ideas, techniques, locations we consulted a range of people to see if they hit our target audience. By doing this we were able to design and sculpt our video specifically allowing us to use our time more efficiently while also conforming to our target audience’s demands.
Evaluation Question 4
How did you use media technologies in the construction and research and evaluation stages?
This is the camera which we were provided for filming our music video. The camera is the Canon Legria FS200 and worked very well. The quality of the picture was clear and was very mobile which made it easy to transport which helped us film easier. we quickly learnt how the camera worked and how to used it efficiently and easily. We also learnt how to use all of its functions which helped us develop skills using the camera and media work using different techniques like zooming, panning and angels with the tripod. The other good thing about this camera was after we took a shot or a take, we could watch it back, this saved us time as we could watch we we had done there and then which made things easier because we could amend or correct any mistakes made at that time, there and then. The tripod was also a very useful tool to use (although it easily broke), this helped us with angels, we performed shots that didn't shake due to hand holding and could easily move the camera to pan with the handle.
For the construction of our website we used Wix. This allowed us to use a template of a current website and adapt and change it to custom make ours. We added our touch onto the website, with our likes and dislikes and our musical artists style and charisma. This was part of our construction package and helped us promote and market our video to our target audience.
This is Adobe Premiere Pro, this was what we used to edit our music video. It was a very good software to use and once we got used to it it became very easy, simple and efficient to use. However, to start with it seems difficult and complicated. This software helped us to use effects like fade, cuts, saturation and dissolves.
Some other technical software and sites we have used were blogger and youtube we used youtube to gain advice from othe rpeople by sharing our videos and allowing them to post comments. This helped us alot. Also blogger was diary type site we used to keep all of the information of construction, pre-production, research and planning and everything else that went into making our production, it is a simple and basic and easy to use site which was easily accessible and reliable.
For the construction of our website we used Wix. This allowed us to use a template of a current website and adapt and change it to custom make ours. We added our touch onto the website, with our likes and dislikes and our musical artists style and charisma. This was part of our construction package and helped us promote and market our video to our target audience.This is Adobe Premiere Pro, this was what we used to edit our music video. It was a very good software to use and once we got used to it it became very easy, simple and efficient to use. However, to start with it seems difficult and complicated. This software helped us to use effects like fade, cuts, saturation and dissolves. Some other technical software and sites we have used were blogger and youtube we used youtube to gain advice from othe rpeople by sharing our videos and allowing them to post comments. This helped us alot. Also blogger was diary type site we used to keep all of the information of construction, pre-production, research and planning and everything else that went into making our production, it is a simple and basic and easy to use site which was easily accessible and reliable.
We used the internet and prodominatly Google to help our research and development progress and helped us analyse similar products to ours, we used it in the construction process to construct our website and digipak, Google has always been very reliable for us and helped us overall adapted our blog.
We used word to create our digipak and i creates a template which we could incorporate titles, the barcode and picture etc. It allowed us to quickly and easily create post and helped us with spell check to make sure all of our posts we correct
A example of our word processing creation.
Final Website
We have created our musical website similar to other artists like Florence and the Machine. Our website hyperlink:
We chose to do our media website all black and white to match our video, and to fit in with our artists genre. Florence and the Machine is very unique so we thought we would replicate her uniqueness into our website to match her star image. Our website contains typical codes and conventions of a stars music website, a twitter link for fans to keep in contact, tour dates, latest videos, pictures and recent news stories. These are all things that keep fans in touch and up to date with stars, because in reality fans are the real people or factors that make an artist successful because they are the people buying their music.
We chose to do our media website all black and white to match our video, and to fit in with our artists genre. Florence and the Machine is very unique so we thought we would replicate her uniqueness into our website to match her star image. Our website contains typical codes and conventions of a stars music website, a twitter link for fans to keep in contact, tour dates, latest videos, pictures and recent news stories. These are all things that keep fans in touch and up to date with stars, because in reality fans are the real people or factors that make an artist successful because they are the people buying their music.
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