Music video demonstrates genre characteristics
Genre = Dance, pop, R&B, hip-hop
Common characteristics of a hip-hop/R&B male star is that they like to party, do wild activities, drink, go to exclusive locations and be with women.
There is a relationship between lyrics and visuals
At this point in the music video, the female vocals repeat the lines "wild one", which links to Flo Rida doing a wild and extreme sport.
Flo rida sings "all black shades when the sun comes through" as he puts on a large pair of dark sunglasses.
The relationship between music and visuals
The music video
jumps from scene to scene and to different locations. It shows shots of
partying, drinking, dancing and other things, all of which is in time with the
music. This screen grab is of Flo Rida dancing in a car with some girls to the
line "I act crazy, foolish, stupid, party, going wild, fist pumping, music"
The demands of the
record label will include the need for lots of close ups on the music artist and
the artist may develop motifs which recur across their work
Lots of close ups on the star which is what the record label demanded.
There is frequent
reference to the notion of looking
mirrored glasses on the star...
reflections in the water...
There are often intertextual reference
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