Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

When creating the main product, we used the digipak and made a website to create the ideal image we wanted. We needed the music video to connect with both of these, to do this we had to market the brand to our particular target audience. We researched into looking at similar artists, we analysed the way they used codes and conventions, the styles and themes they used and colours and logos used.

As you can see on our blog we used Pink and Rihanna, to add continuity we linked the website and digipak theme, As you can see here, the three products we have created all contain similar colours and font. Visually, clear correlation between the images below provides a sense of unity which collectively groups the image to make an overall product for our specific target audience and genre. The images combined illustrate an effective, professional aspect to our work, which is a key attribute we were attempting to fulfil.

We decided to consist our theme of actors and scenery. We did this as normally a digipak directly correlates to the website colours, but as this is a one off video we decided to link all of our products together and we felt the most effective way of doing this was by using these features. Hence, visually our target audience will be able to immediately link our products spreading awareness. Our logo is simply the band’s name, this as well is spread throughout all our products. Finally, we also use symbolic shots on our webpage as again these were directly representational of our overall message.

In our video we have also linked brand identity, we did this by using black and white in the video, this is the colour we used for our digipak and website.