In what ways does your media product use, develop or challenge forms and conventions of real media products?
Frame one: this is our main title - the title of the song. We chose a simple image of the star in our video as the background for the title. Keeping things simple isn't something Florence does in her typical music video, she we wanted to challenge her typical convention, and thought this was the best way to start it, seems as this image and title would be the first thing a viewer would see.
Frame 2: This shot of Elle is when the music first kicks in. Elles dance moves is on key with the music here, as her arms are being lifted through her hair as the music says "sometimes I feel like throwing my hands up in the air"
The next 3 frames are concentrated on the star. Brand and star images is very important in Florences real videos, and many of her videos for other songs, lack other people and they are all pretty much centred around her. We decided to go along with this typical convention, although challenging many others.
Frame 6: to break up from all the dancing in the video we decided to put in shots of Elle singing. Not so much in Florences videos, but in other stars videos, there is a lot of focus on just the star singing along to their track, with minor movements to mirror the lyrics. This is what we tried to recreate here.
Frame 7: This is a quick shot of a transition through the video. Many starts use different types of editing, fast and slow etc. Due to the genre of this song, the video and the star we decided to use very slow editing to mirror the genre. This is a screenshot of a fade of one shot going into another.
Frame 8: we wanted the last main frame of the video to be of the star, as its one of the last thing a viewer will see we wanted it to stick out and be different from the rest, which is why we added a different style of dance that's different to the rest. This is typically what Florence would do in one of the videos, pushing boundaries and crossing lines is what she does so we thought we would like to also create that effect in our video by adding a style of dance different to the rest that doesn't necessarily fit in.
Frame 9: an ending title. Typically where the producers, record label, recording stars and editors name would be in a video
Frame 2: This shot of Elle is when the music first kicks in. Elles dance moves is on key with the music here, as her arms are being lifted through her hair as the music says "sometimes I feel like throwing my hands up in the air"
The next 3 frames are concentrated on the star. Brand and star images is very important in Florences real videos, and many of her videos for other songs, lack other people and they are all pretty much centred around her. We decided to go along with this typical convention, although challenging many others.
Frame 6: to break up from all the dancing in the video we decided to put in shots of Elle singing. Not so much in Florences videos, but in other stars videos, there is a lot of focus on just the star singing along to their track, with minor movements to mirror the lyrics. This is what we tried to recreate here.
Frame 7: This is a quick shot of a transition through the video. Many starts use different types of editing, fast and slow etc. Due to the genre of this song, the video and the star we decided to use very slow editing to mirror the genre. This is a screenshot of a fade of one shot going into another.
Frame 9: an ending title. Typically where the producers, record label, recording stars and editors name would be in a video
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