Evaluation Question 4

How did you use media technologies in the construction and research and evaluation stages?

This is the camera which we were provided for filming our music video. The camera is the Canon Legria FS200 and worked very well. The quality of the picture was clear and was very mobile which made it easy to transport which helped us film easier. we quickly learnt how the camera worked and how to used it efficiently and easily. We also learnt how to use all of its functions which helped us develop skills using the camera and media work using different techniques like zooming, panning and angels with the tripod. The other good thing about this camera was after we took a shot or a take, we could watch it back, this saved us time as we could watch we we had done there and then which made things easier because we could amend or correct any mistakes made at that time, there and then. The tripod was also a very useful tool to use (although it easily broke), this helped us with angels, we performed shots that didn't shake due to hand holding and could easily move the camera to pan with the handle.

For the construction of our website we used Wix. This allowed us to use a template of a current website and adapt and change it to custom make ours. We added our touch onto the website, with our likes and dislikes and our musical artists style and charisma. This was part of our construction package and helped us promote and market our video to our target audience.

This is Adobe Premiere Pro, this was what we used to edit our music video. It was a very good software to use and once we got used to it it became very easy, simple and efficient to use. However, to start with it seems difficult and complicated. This software helped us to use effects like fade, cuts, saturation and dissolves.




Some other technical software and sites we have used were blogger and youtube we used youtube to gain advice from othe rpeople by sharing our videos and allowing them to post comments. This helped us alot. Also blogger was diary type site we used to keep all of the information of construction, pre-production, research and planning and everything else that went into making our production, it is a simple and basic and easy to use site which was easily accessible and reliable.

We used the internet and prodominatly Google to help our research and development progress and helped us analyse similar products to ours, we used it in the construction process to construct our website and digipak, Google has always been very reliable for us and helped us overall adapted our blog.

We used word to create our digipak and i creates a template which we could incorporate titles, the barcode and picture etc. It allowed us to quickly and easily create post and helped us with spell check to make sure all of our posts we correct

A example of our word processing creation.

Final Website

We have created our musical website similar to other artists like Florence and the Machine. Our website hyperlink:

http://06shawj.wix.com/floandthemachine

We chose to do our media website all black and white to match our video, and to fit in with our artists genre. Florence and the Machine is very unique so we thought we would replicate her uniqueness into our website to match her star image. Our website contains typical codes and conventions of a stars music website, a twitter link for fans to keep in contact, tour dates, latest videos, pictures and recent news stories. These are all things that keep fans in touch and up to date with stars, because in reality fans are the real people or factors that make an artist successful because they are the people buying their music.

Website Research

A website, also written as Web site, web site, or simply site, is a set of related web pages served from a single web domain. A website is hosted on at least one web server such as the Internet. All publicly accessible websites collectively constitute the World Wide Web.
A webpage is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language. A webpage may incorporate elements from other websites with suitable markup anchors.

The shift of the music industry from a physical to a digital world has brought about a new meaning to the word "branding" for musicians. The biggest priority is branding themselves as a true music entity. The web has helped musicians, artists, bands, industry professionals and companies market themselves to new audiences.

These are other artists websites, most musical artists have the same layouts, tabs and content on their website depending on their genre or style of music. Which is the same for these two artists Ed Sheeran and Ben Howard.

Final Digipack

From looking through all the research i did on Digipacks and deciding the colours and layout i managed to produce a digipack for Florance and the Machine.

Digipack

Digipacks are packing that is used for CD singles or special editions of CD albums, they usually consist of a gatefold, paperboard or card stock outer binding with one or more plastic tray to hold together the information about the cd. 

I decided too look at digipacks made by artists like Florance and the Machiene too see the style they have done.
I looked at Rihanna's digipacks
I realised that they usually stick to the same tones of colour throughout their digipacks, i decided to do this aswell because its seen to stand out more and the colours go with the album.



 I also had a look at.  Pinks digipack

Both of their albums represent the stars image.
Digipacks promte the album and the artist, it helps bring awareness of the artist for people to know about them.

Similar products

(vidoes of Rihanna-Stay and Pink-Try - then speak about how our video will take elements from each video and put them into ours)

Shot lists and Filming space

The shots we are making for our video will mainly be made in school or in a dance studio. We decided that we need a black and white background for our video to be saturated in black and white, which we aim to do. With Elle's busy schedule we can only film at certain times which means it's sometimes tight for us. Shooting in certain places is also difficult. We came up with a plan to only film in the school because that also shows ordinary life. We now have the concept of just an ordinary girl in school who is in love - which is a common story line or real life emotion most teenage girls feel. This concept that we made up because of our limited space to film has also helped us appeal more to our target audience. Our target audience feedback also shows that most people (8/10) prefer to see a story line that is realistic and could happen to anyone, nothing extraordinary and over-exaggerated like some performs like to produce for a music video, e.g Lady GaGa or Rihanna.

Around the school:

These are the places around the school where me and Elle have filmed our dance production. We chose theses places beacause of the large space for jumps, lunges and other moves Elle has choreographed into her dance. I also chose most of these places to film because of its natural light. The first picture is a window in which elle sat in which produced a really good silhouette effect, which looks spectacular in black and white. The bottom picture is a picture of the main hall (the desks wasnt there when we filmed). We filmed in here due to the large plain white walls and the huge draped black curtains which made it easy to film in. Fiming on black and white backgrounds will help us when it comes down to editing.