Style is not just orientated around women in music videos, males want to look the best all the time to make themselves seem attractive to viewers, fans, and other stars.
Tuesday, 25 September 2012
Star image in music videos
Star image in music videos are one of the most important things for an artist or
record label to consider. Many stars like Rihanna, Jessie J and others are seen
as little girls role models, so what they wear, how they act and what they do
are important as others will follow.
Style is not just orientated around women in music videos, males want to look the best all the time to make themselves seem attractive to viewers, fans, and other stars.
Style and star image is
even more important these days as many stars are in competition with each other.
Even though celebrities are friends the competition is always fierce at award
shows like the VMA's and EMA's where stars win awards for their videos
Style is not just orientated around women in music videos, males want to look the best all the time to make themselves seem attractive to viewers, fans, and other stars.
Music Lables and branding
A record label is a brand and a trademark associated with the marketing of music
recordings and music videos. Most commonly, a record label is the company that
manages such brands and trademarks, coordinates the production, manufacture,
distribution, marketing and promotion, and enforcement of copyright protection
of sound recordings and music videos; conducts talent scouting and development
of new artists and maintains contracts with recording artists and their
managers. The term "record label" derives from the circular label in the center
of a vinyl record which prominently displays the manufacturer's name, along with
other information.
The two most common record labels with currect artists are Roc Nation, owned by Jay-Z, which has signed Rihanna and Rita Ora. The other label is YMCMB which includes all the US rappers such as Lil' Wayne, Drake and Nicki Minaj
The two most common record labels with currect artists are Roc Nation, owned by Jay-Z, which has signed Rihanna and Rita Ora. The other label is YMCMB which includes all the US rappers such as Lil' Wayne, Drake and Nicki Minaj
A History of music videos
Music videos are often called promotional videos, or just simply, promos, due to
the fact that they are usually promotional platforms for artists.
In 1981 MTV was launched. In the mind 1980's artists started to use more sophisticated effects in their videos and added a storyline or plot. Michael Jackson was the first artist to create the concept of having a short film. His music video for Billie Jean had a beginning, middle and end of the music video.
Modern day technology has made music videos more popular with fans of artists or just general people. Most people look forward to their favourite artist releasing their latest video to their new single. Now a days most videos are watched for the visual effect rather than watching for the music (which is what the artists used to intend on doing).
Current female stars such as Rihanna, Lady Gaga and Nicki Minaj use seductive techniques to attract more video views, which appears to work. The stars have many videos for most of their singles, some of the videos not even remotely related to the lyrics in the song. Which just proves people just watch the videos for the aesthetic side of it, and artists are starting to realise that.
In 1981 MTV was launched. In the mind 1980's artists started to use more sophisticated effects in their videos and added a storyline or plot. Michael Jackson was the first artist to create the concept of having a short film. His music video for Billie Jean had a beginning, middle and end of the music video.
Modern day technology has made music videos more popular with fans of artists or just general people. Most people look forward to their favourite artist releasing their latest video to their new single. Now a days most videos are watched for the visual effect rather than watching for the music (which is what the artists used to intend on doing).
Current female stars such as Rihanna, Lady Gaga and Nicki Minaj use seductive techniques to attract more video views, which appears to work. The stars have many videos for most of their singles, some of the videos not even remotely related to the lyrics in the song. Which just proves people just watch the videos for the aesthetic side of it, and artists are starting to realise that.
Digipack plan
The plan for our front cover of the digipack will be to have a large group photo
across the front, with our logo, song title and artist of the song.
The photo on the front will be of all the people featured in the video, in the style of MTV's hit shows Geordie Shore and The Valleys:
We chose to style our front cover like this because reality shows like this are popular with the younger generation who listen to our genre of music and typically watch music channels like MTV, Box and 4music which is where music videos are mostly found, other than online sources.
The photo on the front will be of all the people featured in the video, in the style of MTV's hit shows Geordie Shore and The Valleys:
We chose to style our front cover like this because reality shows like this are popular with the younger generation who listen to our genre of music and typically watch music channels like MTV, Box and 4music which is where music videos are mostly found, other than online sources.
Designing Logos
This is the draft of my media groups logo. Once the final logo for the group has
been decided it will be drawn up on a computer with colour and better writing to
attract out audience
Possible locations for filming
For our media production we need to shoot in many different and distinctive
locations. With the song leaving us a very blank canvas with ideas we can do go
where ever we want and do whatever we want. We would like to shoot in many
different locations and show modes of transport to show the audience how busy
are lives are. Travelling around wouldn't be an issue as public transport such
as buses and trains are available. I also drive so short journeys are not an
issue for us either. Filming in our local area of Peterborough can be done but
we would like to stretch our imaginations and think of better places to film for
such a unique song that would suit any location.
Possible locations:
Possible locations:
- Peterborough
- Hunstanton
- Skeggness
- London
- Cambridge
- Newcastle
- Tenerife?
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